The Rise and Rise of Prosecco

Graham Hadaway - Tuesday, September 01, 2015


From bottomless brunches to wedding receptions, Prosecco has proven to be the drink of 2015 - growing in popularity and availability to the extent that it has been shown that shoppers in Britain spent more on Prosecco (£181million) than Champagne (£141million) last year.


The rise in popularity of prosecco over champagne has been put down to a mixture of its light, crisp, sweeter taste and its cheaper price. Couple this with its sophisticated appearance and usability for a variety of occasions, it’s no wonder that this sparkling and refreshing wine has moved from simple champagne substitute to overtaking it in terms of popularity across all walks of life.


In fact, in a recent report, Laithwaites Wine Club announced that 63% of couples now use the wine as the toast of choice during their nuptials. This is just one of the many reasons that sales of the wine have grown by over 25% over the last year and a half. In the report, Beth Willard, one of Laithwaites expert wine buyers, said:

“It seems inevitable that with the meteoric rise of Prosecco in the last few years, we would start to see a shift from Britain’s traditional bubbles of choice. The average wedding requires 44 bottles of sparkling wine and not only is Prosecco far better value for money, we also find our customers say it’s easier to drink than Champagne.”


Farmed from Glera grapes in the north east of Italy, Prosecco has become renowned for its dry and sparkling white wine taste and has long been the key ingredient to popular cocktails such as Bellini’s and Sbagliato’s. This has no doubt also played a part in its rise in popularity from cheap champagne alternative to drink of the masses, with the UK becoming one of the biggest importers of the sparkling wine in 2014 - so much so that a shortage is being predicted due to high demand coupled with a poor harvest blamed on poor weather last year. So enjoy it while you can!

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